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Administration Team

Jessica Kollhoff, General Manager

A star long jumper who was on the track & field team at the University of North Carolina at Chapel Hill, began her career in the e-commerce industry in New York and San Francisco, where she dreamed of a life in wine. In 2003, she moved to Paso Robles to pursue it, working a short time at Adelaida, then earned her MBA from California Polytechnic State University. She returned as Adelaida’s General Manager in 2010. When not at work, she loves spending time with her two young children and husband.  


Paul Sowerby, Director of Sales

Paul joined Adelaida Vineyards & Winery in 1999. Originally from England, Paul’s interest in wine and spirits lead him on a path of discovery to hospitality, restaurants, then as a wholesale distributor. Paul made his way to Paso Robles and has been a member of the Adelaida family for 20 years now. He has put his life’s work into great wines and sharing the joy it brings to him with others. Paul resides in the Paso Robles countryside with his wife and daughters, and enjoys spending time in nature. 

Kasey Martin, Direct to Consumer Program Manager

Kasey graduated with a bachelor’s degree in Communications and Advertising in 2011, and after Graduation, she joined the wine industry as a lab intern in New Zealand and found her way to Paso Robles in 2012 to further her wine career. Kasey joined the Adelaida team in spring of 2016 and is responsible for the data analytics and sales programs of Adelaida's direct to consumer departments and overseas marketing and ecommerce. 

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